Following a similar decision with the PGA Tour, NBCUniversal’s Golf Channel introduced a co-branded logo for its coverage of the LPGA Tour.
Golf Channel features combined PGA Tour logo for selective coverage
This new logo will serve as the programming brand for NBC Sports’ more than 600 hours of LPGA Tour tournament coverage this season on the Golf Channel.
The logo debuted on March 24, 2022 at the JTBC Classic presented by Barbasol.
The design follows the basic footprint of the PGA Tour iteration, but replaces the “swingman” with the “swinging lady”.
The lockout notably does not include the distinctive “LPGA” lettering or render the queen in multiple colors as is often done in standalone applications.
“As the TV house of the LPGA Tour, we are thrilled to incorporate our brands into this new logo and celebrate the best female golfers in the world,” said Jenny Storms, CMO, NBC Entertainment and Sports, in a statement. “Our new brand of LPGA Tour programming elevates our coverage on GOLF Channel and will enhance the viewing experience for fans across the country.”
“Our partnership with the Golf Channel is such an important way to connect with our fans and share the powerful stories of our LPGA Tour athletes,” said Brian Carroll, senior vice president, worldwide media distribution for the LPGA in the same press release. “Having our logo incorporated with the GOLF Channel logo only further strengthens this relationship. We look forward to even more opportunities to bring the athleticism and inspiration of the world’s greatest female golfers to a wide audience.” .
Neither the PGA Tour nor LPGA versions of the logo replace the channel’s primary branding and will only be used when covering their respective events.