HOWELL – When space on the second floor of the Heart of Howell building became available, 2FOG pub co-owner Holly Fletcher saw it as an opportunity to add an indoor entertainment option to the town centre.
Fletcher is an avid golfer who enjoys using golf simulators to hone her skills, especially during the offseason.
This summer, Fletcher and co-owners Chris Stone and Winfred Dahm, owners of the basement pub, opened 2FOG’s Golf in a former yoga studio on the top floor of the building. The new site includes two TrackMan 4 simulators and 18-foot-wide projection screens, on two artificial turf plots.
“I’m a resident of Howell, and I think we need a lot more entertainment options,” Fletcher said. “We always have to go outside Howell for a Friday night. The more money we bring to Howell the better.”
Fletcher said expert and amateur golfers, adults and children, use the simulators for training and entertainment. Simulators allow people to “play” courses around the world, enter tournaments, and track their stats, among other options.
Fletcher said TrackMan simulators are popular with golfers.
“They use them on the PGA Tour,” Fletcher said. “They’re good for practicing on your own. Golf teams can get the logistics on how you hit your ball, club speed. If you have a bad slice, it’ll show you how to fix it.”
Golfers can download a TrackMan app to view their metrics.
“Then when you hit the (outside) course, you have your own personal caddy in your bag,” Fletcher said.
Simulators allow people to play digital versions of courses around the world, which are captured by drones and transformed into virtual versions. Michigan courses are popular, including the Bay Harbor Golf Club in Petoskey.
2FOG’s Golf plans to add premium content from TrackMan which will add more courses, including Pebble Beach in California.
Simulators also allow people to play games rather than just lessons. Fletcher introduced a kid-friendly game called Magic Pond, which features cartoon-like graphics. The goal is to hit targets and collect monsters for points.
“Any age kid can do it,” Fletcher said. “It’s family oriented. You can bring mom, dad and the kids here and they can all have fun.”
2FOG Golf is open seven days a week when the pub is open and can be accessed from the pub via the building lift. On days and weekends, it will be open to customers without an appointment. Fletcher said people can also make reservations before business hours.
People can also order food and drink from the pub, which has a full bar, and waiters will deliver it upstairs.
The site launches the leagues on October 1st. Teams can book three-hour slots Monday through Thursday, 4 p.m. to 7 p.m. or 7 p.m. to 10 p.m. Each of the two bays can accommodate four golfers. The leagues will last eight weeks.
In addition to allowing people to play or practice golf, the company offers the simulation area as a party venue with tables and other seating for approximately 26 people. Groups can reserve the space for events such as birthdays, showers or work parties.
Fletcher hopes 2FOG golf will help people have fun locally as the colder months approach.
“It gets you out of the house doing something during the mopey part of the year,” she said.
Owners Establish Other New Businesses in Livingston
Fletcher, Stone and Dahm expanded their business presence in Livingston County. The trio of restaurateurs bought 2FOG’s Pub from co-founder Joe Parker in 2020.
Now they are prepares to reopen the Log Inn Cabin with live music in the neighboring canton of Genoa in October. Renovations have been going on for months and they are hiring kitchen staff.
Future plans include establishing a honky-tonk on the former Wrangler’s Saloon site in Howell Township, which they purchased after the saloon closed in 2020.
They also own the New Hudson Inn in neighboring Oakland County.
Fletcher said they were looking for another restaurant, but said she was not ready to share details yet.
Contact Livingston Daily reporter Jennifer Eberbach at [email protected]