KILIFI, Kenya, February 12 – The level of organization and enthusiasm for women’s golf appears to be improving, thanks to a significant increase in corporate support for the ongoing Magical Kenya Ladies Open (MKLO).

As the hosts of Vipingo Ridge seek to make this prestigious event a permanent annual fixture of the Ladies European Tour (LET), they also plan to make it bigger and better every year at the only PGA-accredited Baobab course. in Africa, located in the vast Kilifi. County.

The key, according to key stakeholders, is to spread support for an equal sporting environment.

Esther Waititu, Director of KCB – Corporate, thinks women’s golf will definitely go to places with a “lasting commitment to the future”.

“We are committed to championing inclusivity in the sports arena in all areas. By sponsoring the Kenya Magical Ladies Open, we are providing a platform for female golfers in the region to compete and take their careers to the next level.

“It then allows them to hone their skills and experience, which is paramount in the overall growth of the sport,” Waititu remarked on the scenic Vipingo course where the creme de la creme of the LET battle for a prize of 38. million Ksh. .

Waititu stressed the need to develop sports talents locally, in the different sports fields.

“That’s why our sponsorships cover various disciplines such as golf, football, chess, volleyball and athletics. We continue to build and develop careers, improve the competitiveness of the sport and support the means of subsistence.

“On inclusivity, we have also seen the Bank commit billions of shillings to fund women-owned and women-led businesses. This goes hand in hand with KCB’s women’s proposition program to ensure we create equal opportunities in business and sport.

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She added: “Sponsorships can help leverage equal visibility – and it can boost women’s participation in sport. Sponsoring women’s sport can also make good business sense for big brands by supporting the activity grassroots community sport.

KCB has sponsored the MKLO since its inception. The event first took place in 2019 before taking a two-year hiatus due to COVID-19-related disruptions.

The event is also part of the legendary Ladies European Tour which was founded in 1978.

In partnership with tournament organizers U.COM Event, Vipingo Ridge currently has a five-year contract with the LET, but its president, Alastair Cavenagh, says there are plans to make it a permanent event.

“We hope this will become a permanent feature. Our contract with the Ladies European Tour is for five years; we’re now in year two, but there’s no reason it shouldn’t be a permanent feature. So let’s wait and see,” he said.

While this second edition of MKLO attracted a field of 96 and a purse of KES 30 million, Alastair hopes it will grow into an even bigger tournament to match the size of the men’s European Tour event, Magical Kenya. Open, in Nairobi.

The Government of Kenya recently announced sponsorship of KES 250 million for the Magical Kenya Open and KES 30 million for MKLO.

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