The National Golf Foundation welcomed the President and CEO of Golftec Joe assell and CEO of Ahead USA Anne Broholm to its board of directors which covers the broad spectrum of the golf industry.

Assell has made Golftec over the past 25 years a global brand that has shaped golf education in more than 220 training centers around the world. Under his leadership, Golftec is the world’s second largest employer of PGA professionals.

Broholm, since 2012, is CEO of Ahead, which supplies headgear, apparel and accessories to green turf golf shops, resorts and professional golf tournaments nationwide and in the market. enterprises. Broholm spent seven years as the Vice President of the Golf Division at Cutter & Buck before moving to her current role at Ahead, a supplier of headgear for USGA, PGA of America, USA events. the Ryder Cup and the PGA Tour.

The appointments of Assell and Broholm, effective January 1, add a broader perspective to the organization’s efforts to foster the growth and vitality of the game and the golf business.

In addition, the president of PING John K. Solheim has been appointed chairman of the board of NGF, succeeding the president and CEO of the PGA Tour Superstore Dick sullivan who remains on the board after completing a two-year term as president. In other elections, the Chief Executive Officer of Troon Tim schantz takes on the vice-presidency with Toro Group Vice-president commercial and international Brad hamilton as secretary and treasurer.

The other members of the NGF Board of Directors are the President and CEO of TaylorMade. David Abélès, Hall of Fame golfer Annika Sorenstam, who founded the ANNIKA Foundation after her playing career and is the current President of the International Golf Federation, and Media Officer Mike McCarley, former President of Golf & Global Strategy for NBC Sports Group and now a consultant to the Comcast SportsTech accelerator.