- Heck adds NIL deals with Beats, Ping, Six Star Pro Nutrition and Whistle Sports
- Nike signed the first student-athlete sponsorship with UCLA football player Reilyn Turner in December
Nike has signed Stanford University’s Rachel Heck as the American sportswear brand’s first name, image and likeness (NIL) golf athlete.
Heck currently sits at No. 3 in the World Amateur Golf Rankings and her notable wins include the 2021 National Collegiate Athletic Association (NCAA) Women’s Individual Division 1 Golf Championship.
The Tennessee native also received several awards last year, including Pac-12 Golfer of the Year and Women’s Golf Coaches Association (WGCA) Player of the Year. She also won the Honda Sports Award, given to the top female college athlete in NCAA-sanctioned sports, and the Annika Award for being the top female college golfer.
Heck already has NIL agreements with Beats by Dre, Ping, Six Star Pro Nutrition and Whistle Sports.
In December, Nike signed University of California, Los Angeles (UCLA) football player Reilyn Turner as the company’s first student-athlete sponsor.
The sportswear giant continues to favor individual sponsorship deals, although rival Adidas has taken a different approach since NCAA rule changes allowed student-athletes to earn from selling their own NIL rights . In March, Adidas created a NIL network for American college athletes to become paid endorsers of the German brand.
More than 50,000 student-athletes will be eligible for Adidas’ program, which is expected to roll out over the next 12 months.